Innovation Planning and Design.

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Innovation Planning and Design.

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Innovationplanning and design paper

In many organizations, innovation isconsidered to be one of the main sources of both competition andgrowth advantage. This process, however, requires individuals to beinvolved wholly in various business activities like manufacturing,marketing, distribution and sales. During the process, the companyrequires more workers who have diverse kind of skills to enable themto produce, test the product and put it in the market for commercialpurpose. To do better foresee of the innovation, one must look intodetails on its external and internal factors that are connected todesigning strategies. You should know the way they relate to eachother and the entire innovation process. The organization shouldcarefully look at its business and decide which area needsinnovation. For instance looking at its processes or the products anddetermining which area requires change.

External and internalfactors used to design strategies for innovation.

The external and internal factorsthat in one way or another affect the organization poses a greatthreat to them, and the control of these factors can be done up to acertain degree. Some of the major essential internal communicationinclude: mission statements, newsletters, policies, interpersonalrelationships, and training materials. According to (Zakic,2008), these essentials provide the basis for innovation inany enterprise. The management of the business has the role ofproviding the workers with the required information to enable them toperform effectively in their tasks. The manager`s goals and missionstatement allow the employees to access easily enough informationthat is essential to the innovation planning and design.

These factors occur outside anorganization`s structure, causing some changes in the internalstructure, affecting the success of the business. In many instances,these factors are beyond and control of the company. For instance,they may include: the economy, technology, the customers,competition, media, weather, and other different resources thecompany requires. External factors affect a given enterprise invarious parts such as the operations, the growth of the company andalso its long-term suitability.

For an organization to meet its setobjectives, it has to study thoroughly in the field of innovation andmaster it to perfection. To succeed in today`s world full ofcompetition, there is a need to develop and create theirpotentialities, invest in resource design and form partnerships withother businesses. The management should use various methods obtainedfrom this analysis to make a wise decision on which strategic plan,changes, or a step they should take to remain relevant andcompetitive in the business (Need, 2006).

Factors involved inthe system of innovation design.

In recent years, market ideas haveadvanced to develop natural environment. Unlike there before, thereturns of a company last for a short time due to the presence ofstiff competition that keeps growing and with time it is overcomingthe market. To remain competitive in the market, the organization hasused different prices to attract customers to their products andmaintain them. The high rate of competition in the market today callsfor each company to have a great knowledge of the best practices ofinnovation to employ and also have a wide understanding of thecurrent situations in the market.

The product name is a very importantaspect to consider when distributing products or services into themarket. The perception of the customer towards your product orservices is very important in determining the future of the company.In most of the time, consumers go for the products or services thatattract their eyes. The attractiveness of the product or servicerevolves around factors such as the product package, the design ofthe product, and also the kind of idea the product gives to theconsumer. All these factors help in establishing the market split andmore importantly the image of the product. Showing good judgment onmarket awareness and products and services is a critical step thatdetermines the success and growth of an organization, (Herrmann,2004).

The tight competition that prevailsin today’s business has forced the many enterprises to hold ontoevery opportunity available for them to be in a better position inthe competition. Each of them is geared towards modernizations andaims at making them better to fit in the business. Despite enhancingmodernization, organizations have failed to focus mostly on designingnew ways in selling tactics. Lack of this innovation technique willhinder them from competing effectively in the market, and thecompetition will only last for a short period. Recent research showsthat a significant number of businesses mostly medium sized operatingin the production of electronics have in one way or another takenpart in government projects. The main aim why they have done this isto support their growth in ground-breaking processes and techniques.Many of these businesses have become very successful as a result.

According to (Sanchez,2011), many companies especially upcoming one are unable to continuewith the long term inventive process. Most of this process has provento be a solution for a short time. To have a better and long lastinginventive process, the process requires follow-ups and beingimplemented consequently and should not be bought in anycircumstance. All the organizations that were involved in thegovernment projects benefited with the modernization grants that madethem develop and expand the business. This involvement, however, doesnot increase output and profit. From results of all thesecircumstances, it is advisable for an organization to be concerned inthe innovative process and make use of their assets in maximizingtheir profits and outputs through better styles of management andalso marketing products that are innovative.

Stepsconcerned with the innovation planning process.

Planningis one of the leadership functions, and it involves taking steps inmaking the decisions that aims at meeting company’s objectives andgoals. Managers of any organization take formulated steps when theyknow the challenge the business is going through, the future changesin the business or economic situation in the business. Aftercross-examining the conditions in the company, managers then make theappropriate adjustments and make changes accordingly. According to(Lager, 2010), to havesuccessful operations, the following steps are necessary whenplanning for an innovation process.

  1. Awareness of Problem and opportunities.

Theplanning process starts at this stage. The step helps theorganization to recognize the present and future problems andopportunities. The problem realized can be easily eradicated and makeuse of the opportunity available.

  1. Collecting and analyzing information.

Thisstep makes use of the intellectual assets whereby the partiesconcerned to participate in a brainstorming session. They debate anddiscuss the issues that are hindering the innovation. The informationgathered is analyzed and used to support the plans suggested by theparties.

  1. Establishment of clear objectives.

Afterthe data collected is analyzed, clear objectives are stated as awhole and also for each of an integral part of the innovationprocess.

  1. Planning constraints and premises determination.

Thisdetermination is done based on the major assumptions considering theorganization’s future operations. The step involves futurepredictions such as political and economic environment, changes indemographics, materials, availability of labor, and advertisements.

  1. Deciding on the alternative course of action.

Everyplan has its alternative in case the primary action fails. To havebetter results from the analysis of the information collected, asubstitute to the course of action should be determined to be appliedin case the first one fails.

  1. Alternatives and selection evaluation.

Thisstep involves analyzing options in consideration to factors such asspeed, cost, and quality. After the analysis, the management shouldchoose the best course of action from the list and use it in theimplementation stage.

  1. Implementation.

Inthis step, the management executes the thoughts into the team andhelp them in converting it into reality. The management uses thebest-selected course of action to support the basic plan.

  1. Follow up and future evaluation.

Themanagement is responsible for designing a system which will providecontinuous analysis of the plan and ensure that it progresses in thedesired direction. The system will also help the management to do afeasibility study and be able to predict the future of the plan.


Herrmann, C., &amp Gunter, M.(2004). Strategic Design Planning: Thefuture of brand

management.Retrieved from

Lager, T. (2010). Managing process innovation: From ideageneration to implementation. London: Imperial College Press

Need, W. C. D. H. P. (2006). Human ResourceManagement: Gaining a competitive advantage.

Sanchez, A., Lago, A., Ferras,X., &amp Ribera, J. (2011). Innovation Management Practices,

Strategicadaptation, and Business Results: Evidencefrom the Electronics Industry.

Zakic, N., Jovanovic, A., &ampStamatovic, M. (2008). External and Internal Factors the product and

Business ProcessInnovation. Economicsand Organization,5(1), 17-29.

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