Impactof Mobile and Cloud Technology on Business
Mobileand cloud technology presents businesses with the opportunity toexpand and reach out to the high number of people who areincreasingly utilizing web technologies. Many individuals currentlyuse mobile technology due to the myriad of features it presents, aswell as its accessibility. Cloud computing has also evolved as aresult of the innovations introduced by technology, and manybusinesses are making use of it since it helps in providing fast,reliable, and convenient services to clients. This paper, therefore,discusses the impact that mobile and cloud computing has had onbusinesses.
Individualscan conduct business operations much easier using mobile technologiesand its applications. Firms that have adopted the application ofmobile technology have also enhanced the means through which theycommunicate with their customers, employees, and suppliers (Shelton,2013). The popularity of mobile computing has increased through thegreater use of laptops, smartphones, and PDAs. As businesses sendinformation to their clients through the mobile networks, customerscan also conduct transactions through mobile commerce applications.Such business operations are also reliant on cloud computingtechnologies.
Peopleinvolved in business operations can access the information they needindependent of their location and the device they are using, and thishas presented more opportunities for businesses. As clients demandaccurate information from establishments before making any purchases,companies can manage their computing resources using software, andthis can only be achieved through cloud technology (Marston et al.,2011). As a result, an enterprise would not need to interact with aservice provider since it can scale its services through softwareAPIs.
Mobiletechnology and cloud computing have redefined the manner in whichbusinesses market their services. Before the introduction of thesetechnological forms in the business model, small firms evidentlyfound it hard to compete with the large corporations in the sameindustry. Before the growth and availability of cloud computing, onlythe established companies could benefit from sophisticated businessanalytics (Marston et al., 2011). However, cloud computing providesthe resources that undertake calculation exercises requiring massiveanalysis power within a short time.
Ascloud computing and mobile technologies have given smaller firms anequal opportunity to compete with the larger enterprises, businessesnow realize that consumers have greater control over their purchases.Many people with smartphones can now make purchases through mobileapplications, and this has increased the number of businesses thatsell their products through such platforms. Mobile technology hasalso made it possible for firms to broaden their payment options toinclude digital wallets, where consumers pay using their phones(Shelton, 2013).
Cloudcomputing has different delivery models, and this depends on theavailable computing architecture. Using the technology, businessescan easily access hardware resources without the need of upfrontcapital investments. Different end users can share the same cloudwhile they are completely separated because the technology’sinfrastructure is adaptable. Moreover, one can add the computingcapacity when (Marston et al., 2011). Many organizations utilize thecloud-based platform that Google offers, and such services enablebusinesses to host web applications, as well as use officeproductivity tools.
Thepopularity of mobile computing has increased through the greater useof laptops, smartphones, and PDAs. Customers can conduct transactionsthrough mobile commerce applications since most enterprises have anonline presence. However, a business would not need to interact witha service provider since it can scale its services through softwareAPIs. Cloud technology has also enabled enterprises to accesshardware resources without the need of upfront capital investments.
Marston,S., Li, Z., Bandyopadhyay, S., Zhang, J., & Ghalsasi, A. (2011).Cloud computing- The business perspective. Decisionsupport systems,51(1),176-189.
Shelton,T. (2013). BusinessModels for the Social Mobile Cloud.Hoboken: John Wiley & Sons.