HOW TELEVISIONS HAVE CHANGED SOCIETY 5
HowTelevision Has Changed the Society
HowTelevision Has Changed the Society
Televisionshave always attracted the attention of many people across the worldconsidering its highly entertaining and exciting way of givinginformation. That way, it gains the power to keep people alive forhours some yearning to cat a view a few ties in a day. It is aprimary source of information that closely competes with other formsof human interaction. In the beginning, only the wealthy upper-classmembers would afford them hence televisions would adopt programs thatwould favor them (Majkut et. al, 2010). Today, however, most peopleafford them hence mixed programs rated across ages, social status aswell as religious dockets. The paper will discuss how television haschanged the society.
Useof video enhances the fast spread of information (Lee et. al, 2013).Through broadcasting, many people can acquire the same information atthe same time. That way, it is easier to make warnings across theworld as well as spreading the international news. In some cases, itis a dangerous method as it can be used to spread propaganda that canbe adopted by many stirring conflicts (Adeyoyin et. al, 2011).Considering that often people will believe news broadcast through themedia, it is easier to convince the world about an opinion that mayhave weak grounds. It happens since very few people take anopportunity of questioning news since it is believed that they arerefined before release.
Televisionsalso have a significant impact on political life. During elections,interested parties buy tickets to let known their manifesto. Also,during campaign debates, candidates get an opportunity to presenttheir arguments, and a vast population can compare one candidate withthe other (Murrow,2012). That way, apart from listening, viewers can judge facialexpressions, and it curtails a limitation in an audience. Publicopinion can also be sought to enhance political prediction. As aresult, people may gain popularity over others out of media use.Politicians also take it as an opportunity to present their ideasthat stand to be challenged.
Inearly days of use of Television in the US, it was used to spreadAmerican culture. Major programs would adopt their way of doingthings and particularly their opinions about things. Differentprograms in commercial television influenced people`s view of gender,social status as well as race. Programs between the 1940s and 2000adopted different opinions that changed over time (Brown &Juhlin, 2015).
Inthe beginning, programs would show racism as it was highly practicedwith Black Americans acquiring low-class roles such as cleaningoffices, being house help and gardeners among others. In the sameway, women received such functions. It was believed that the NativeAmericans would not waste their time watching the low-class memberstaking upper roles (Brown & Juhlin, 2015). Therefore, programmerswould be particular to avoid irritating their loyal consumers.
Avirtual world is also displayed through television. Most programsadopt creativity and mostly not publicly criticized (Dintrone, 2014).As a result, they acquire a passage of manifesting gigantic personalopinions. Such shows create a micro-world detached from reality andan individual trapped in these beliefs view the world as violent withsuperpowers among others. It may serve as a steering point ofpromoting violence as well as other criminal activities. Often inmovies, viewers are attracted to some characters and would like tobehave like them (Dintrone, 2014). Therefore, many youths may beliving lives full of ignorance.
Thereis a significant change in the way people spend their leisure time.Initially, people preferred outdoor activities such as exercise.Today, people prefer indoor activities that are mostly passive asthere is a demonstration in televisions (Adeyoyin et. al, 2011). As aresult, people have reduced direct contact as they spare time tocatch the news and some program. It does affect not only a majorityof youths but also adults who prefer the screen to outdoor exercise.
Apparently,it has led to reduced communication within a family and amongfriends. A large number of people in the world are highly attractedto sports. This attraction has consequently increased individuals whoget active interest in these games. Eventually, there is a massiveconversion of games for leisure to a profession that has attracted alarge number of people across the world (Murrow,2012).
Televisionshave a great impact on fashion. Often, people borrow style fromcelebrities who often display their talents through TV shows (Majkutet. al, 2010). That way, people who get the first-hand view of theseshows spare their time to criticism and mass opinions are adopted.Often, the society believes that celebrities are creative in nature,and their iconic celebration makes them role models. That way, theyounger generation often takes the cue after them and may go to anextent of copying their style. The most trending style becomes thelatest fashion and quickly spreads across the world.
Inconclusion, televisions are sources of educative information that maycontain negative as well as positive effects depending on theconsumer. They serve as great leverage of enhancing values, fashion,opinions, cultures, news as well as propaganda (Lee et. al, 2013).Considering the large population of users, information is quicklyspread and therefore serves to the advantage of programmers. To someextent, it compromises the morality of the society through promotingviolence among other negative values such as racism and malechauvinism.
Brown,B., & Juhlin, O. (2015). Enjoyingmachines.Cambridge, Massachusetts: The MIT Press
Dintrone,C. V. (2014). Televisionprogram master index: An Access to critical and historicalinformation on 2,273 shows in books, dissertations and journalarticles.Jefferson, North Carolina: McFarland & Company, Inc., Publishers.
Majkut,P., Carrillo, C. A., & Society for Phenomenology and Media.(2010). Phenomenologyand Media: An anthology of essays from Glimpse, publication of theSociety for Phenomenology and Media, 1999-2008. Bucharest,Romania: Zeta.
Adeyoyin,S., Adegun, A., & Olusesan, F. (2011). Information, CommunicationAnd Education Media: Television Advertising And Its Effects On TheConsuming Society. InformationTechnologist (The), 8(1)
Murrow,E. (2012). TheSocial Impact of Television.Retrieved 16 August 2016, from<http://www.cybercollege.com/frtv/frtv030.htm>
Lee,G., Cappella, J., & Southwell, B. (2013). The Effects of News andEntertainment on Interpersonal Trust: Political TalkRadio,Newspapers, and Television. MassCommunication And Society, 6(4),413-434