27 February 2020
MediaInteraction with Olympics
Inrecent times, Olympic Games have emerged to be popular events in theworld. Various sporting activities have not only entertained peoplebut improved the lifestyle of the participants and the financialpositions of media firms. The institutions have turned to Olympics togenerate seasonal revenue. As Taylor observes, “Giventhat it represents one of the few opportunities for reach that runsinto the hundreds of millions in addition to having a historicaltheme of international unity, the Olympics are a particularlyexciting event for the global advertising community”(459).Instagram,Facebook and television stations for instance make a kill during theevents. Does media has a significant role to play or they justparticipate in these events to generate money? The following essaydiscusses the function of the media during the Olympic Games.
England,Canada, America, Australia and other first world nations use socialmedia to ensure supporters feel much closer to the heroesrepresenting their countries. In addition, various sports personnelhave indicated how followings on the social platforms have motivatedto achieve their objectives. The athletes also claim that they workextra hard due to the knowledge that their supporters are watching.To avoid disapproval at home and around the world, they strive tocompete fiercely.
MediaPlatforms Promoting Olympic Events
Theinformative platforms play an instrumental role in creating awarenessof Olympic events worldwide. People from across the world can viewthe schedules and get information on their favorite athletes (Grieset al., 213) Fans from different countries can also follow theresults of all the events even if they do not witness theirhappening. Without information sources including the televisionFacebook and Snapchat, it would be impossible to follow the liveactivities from home. To create such awareness, several companiesvolunteer to sponsor the events
Thecompanies are known to people worldwide since the events are aired bythese television stations. Prior to the opening day of the games,channels advertise the event in a manner that everyone watching themwould long for its commencement. The way the opening-ceremony ispresented on various channels, makes the event colorful promptingsome people to allow all the activities till the end.
Mediaas a platform of airing opinions
Priorto the games, the media engages various professionals to comment andgive their opinions on the upcoming acidities. Consequently, afeeling of yearning builds up among the fans. The news on mostchannels and the social platforms provides the public with a chanceto develop various predictions of the scheduled events. Individualsgive their verdict in various topics including the preparedness ofthe host nation, the current political situation and the climaticconditions. Equal criticism is aired through the media, whereby someparticipating nations may be accused of cases such as doping,participants having health issues like flu viruses or Ebola virus.
InRio, for instance, the prevalence of Zika virus that was experiencedearlier this year saw various media houses interviewing stakeholdersto derive their opinions on the safety of the participants. Despitethe criticism, Olympic committee through the same media reclaimed thecountry’s image by providing credible statistics on the trends ofthe disease. Social media is one of the ways people across the globecatch up with various events at the Olympics. The supporters,irrespective of their geographical locations and distance from thehost, are able to update each other using these platforms . In theOlympics, almost every participant has an account in which they cancommunicate with their supporters. The participants are also able toinform their fans how well prepared they are for major events. Thereare numerous trends on twitter relating to various sporting eventsduring Olympic Games. Some of the tweets by people include opinions,results, the medal tallies and breaking of records. The NationalOlympic Committee of various nations and participants also posts suchinformation on their pages to update people.
TheMedia as a Source of Employment
DuringOlympics various media firms increase their man power to cover mostof the activities. In most cases, more employment journalists andcamera men is done. They travel to the host countries and follow theevents taking place. They send information and pictures to thepeople back in their country through live recordings and reporting.The journalists also interview the participants, the committeesinvolved and members of the public who are present in the stadiums.The public also provide views and their opinions become sources ofinformation for columns in different platforms. In most cases ifthere were no such events, the institutions would have stuck withtheir usual number of journalists. By employing young people, thesefirms give individuals a chance to polish their skills.
TheMedia Determines the Success of Olympics
Discussionsover the social media channels and over the web mostly determine thesuccess of the event. Most stakeholders claim the eminence of thegames is evaluated by media coverage and the audience size. Accordingto the organizers, increased media engagement is critical ingarnering the support of individuals in the Olympics (Schroederand Lori 213).The colorfulness of the games relies on the popularity given by themedia. For instance, during the 2012 Olympics in London, the mediafollowing totaled to 4.7 million across all the platforms. In Sochi,where the events were held next, a following of about five millionwas registered and this was attributed mostly by Facebook which was asite popular among the Russians.
Themedia also help young people who aspire to one day represent theircountries in major events in the Olympic Games. The young people copytechniques being used by the athletes. They implement them in theirattempt to become great athletes in future. These children can askthem about their secrets behind their awesome performance via thesocial media platforms. The participants can send videos of theirtraining techniques to young people which may be of much help tothem.
InRio Olympics2016 for instance, #Rio2016 was treading fast and therewere so many people tweeting. Approximate fifty two million Facebookusers generated one hundred and nine million interactions, twenty onemillion members of Instagram recorded approximate fifty one millionposts and comments.Facebook created a live platform for users towatch live videos, while Instagram helped the Olympics athletes reachout their supporters via posts inside the stadiums. Media platformslike Snapchat facilitated its users’ engagement with Olympic Gamesin Rio, whereby it ensured as many users as possible experienced theexcitement of the colorful event.
Mediaas a source of security during Olympics
Allmedia platforms play a major role in ensuring tight security duringevents. Smartphones’ apps are developed for people to alert thesecurity authorities in matters regarding any suspicious event in thestadiums. Other platforms like telephones are made present duringOlympic Games to ensure security personnel communicate with thesupporters and also among themselves in case of any threat. As Grieset al puts it, “Terrorismand crime can result in tourists’ avoiding a destination orreducing traveling in general” (223).Schroeder and Lori observe that withoutsuch media platforms, Olympic events would appear less secure andterrorists would take advantage (229).
Roleof the Media in Promoting Olympic Participants
Themedia plays a major role in promoting individuals taking part invarious events during Olympics and it may help participants in theevent to obtain sponsorship from companies (Taylor 460). Forinstance, after being presented in televisions as one of thesuccessful athletes in Olympic events, participants may be hired bybeverage companies to represent their firms in advertisements whichwould consequently make them earn some more money. If televisions andother media platforms like Facebook did not present the players tothe public and made them famous, then they would not have been knownto the public.
Insummer of 2001 for instance, United States Olympic Committee designeda promotional campaign meant for developing interrelation of theOlympic team of United States and the general public. Severaltelevision commercials were made. They portrayed strong Americansportsmen and women. After being aired by several televisionstations, participants became so popular in America and otherneighboring countries. Due to their popularity, firms got interestedand requested the players to get involved in promoting their productsat a fee (Taylor 460). Were it not for the television adverts, theplayers would not have been recognized both locally andinternationally. Additionally, these participants would also have notobtained sponsorships from various companies.
DickEbersol who was the NBC Sports chairman by then claimed that his firmundertakes this policy of creating more awareness of participants(Taylor 461). He added that the media firm tends to make the athletesor the participants more familiar to the viewers since most of peoplewould not have known their representatives in the Olympics. He alsosaid that he does this to inform the public what the athletes do oruse to gain their fitness and participate well in major events.
Finally,another way that shows media interaction with the Olympics is the wayparticipants in these events manage to interact with their family andfriends back at home. Social media and other communication platforms,link the athletes and other people present in the events with theirloved ones who are far away from them. Participants claim that thisconnection makes them perform comfortably knowing that theirrelatives are in good condition.
Thepublic needs to know that media alone cannot lead to revolutions.People need to be skeptical as regards to certain statements thatexaggerate the impact of the media and if people think of the eventspurely as content of media, then fraction of its powers ofcommunicating, lies in the ability to involve the public andspotlight variety of issues outside sport. In future events it ishighly expected that the media will attract a large audience andwhether these platforms will have some meaningful effect in shapingthe narratives of the game beyond echoing the corporate partnershipsand a mainstream media is yet to be seen. After all, common newsreporting of the lead-up to these events has itself been harsh aswell as hardly evocative of the atmosphere which the organizers wantthe general public to feel. Indeed, if people think of the sportingactivities as spaces for evolution of the media as well as itsconsumption, then the battles for success of such events takes placeas much via assorted storytelling platforms and channels as they doin Olympic stadiums.
Itis evident that media plays major roles in ensuring Olympic Games aresuccessful and entertaining. The prosperity of the event is attainedthrough the tight security that is ensured by media. Without themodern platforms, people who are not present in the stadiums wouldnot be updated. Also participants of the events would not know alltheir supporters since they cannot meet them in person, but thesocial platforms facilitates this. Olympic Games would only beenjoyed by those present in the stadiums, were it not for media.Although progressively cluttered, the strength of people’s mediaspace as regards to the Olympic event and corporations of the medialies precisely in its capacity to reveal something unexpected. Aslong as a possibility to do that still remains in people’s mind andas long as the general public is willing to engage in extra diggingwork for it, then citizens should expect interesting things in futureOlympic events as well as some more entertaining memes.
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