Exercises

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11

Exercise1: Search Process

Togather information and data regarding Club 18-30 Style MediterraneanParty Tourism Holidays, procedural steps were followed. This sectionwill outline the procedure followed to get the literature used. Forthe researcher to get comprehensive information about the topic,systematic and thorough search of all the types of publishedliterature were listed to get good quality references that arerelevant (White, 2009). For the literature search to be successful,undoubtedly, through review of the literature has to be carried outfrom the beginning(Kitchenham et al., 2009).By getting literature search helps in saving the time allotted forthe research and will help also improve the research.

Thesearch of the literature on Club 18-30 Style Mediterranean PartyTourism Holidays was carried out from 5th August to 12th August.However, initial searches were done early July 2016 and then repeatedlater for new references in late July 2016.

Whiledoing, the search different databases were used. To get the requiredinformation I used the ISI Web of Knowledge, the Club’s directory,Search engines of Holiday places. Further, I also perused throughtour and travels magazines to get the information about the place. Iconcluded the search by combing through the different articles withinmy University to find out information regarding the club. While doingthe search, I carried out a systematic search of the publishedliterature on different online databases including Embase, ACMDigital Library, EconLit, and HEED. My search ideally started bychecking through the multi-disciplinary journal databases resources.Some of the journal databases included JSTOR, Academic OneFile. Theuse of multi-disciplinary was mainly because they have peer-reviewedjournals that would be essential for this study. I also usedpublisher’s database to get the required information for the study.The main databases that I used in the process included Emerald, Sage,and Science Direct.

Additionally,when carrying out the search, I also made use of the other relevantcontents that were non-journal. The contents included e-books,magazines, encyclopedias, images, newspapers, information availablewithin the publication of the local authority and video and audio aswell.

Tocarry out the search for the literature, search terms were used.Using search terms helped to improve the quality of search. Some ofthe search terms that were used included “Club 18-30 Style”“Mediterranean Party Tourism” “Holidays”, “Club 18-30”“Mediterranean Party Tourism Holidays”. The whole name of theclub was treated as the main keyword for the search. While doing thesearch, the research developed a series of primary or key searchterms. Using the search terms, the scope of the literature underreview was achieved. The terms used were categorized in differentgroups under very many and different themes that were used tofacilitate the search. To achieve the best results out of the search,the combination of search terms was very instrumental. Further, theresults obtained were grouped, and the ones that matched thespecifications were outlined (VomBrocke et al., 2009).

Tocover the search terms, I formulated search equations(Vom Brocke et al., 2009).While doing my search, I relied mainly on the search terms, whichincluded “Holidays” and “Club 18-30. The keywords were usedwith a combination of other key words, which included “MediterraneanParty” and “Tourism”. By using the combination, the searchbecomes very narrow, and the target was properly defined. While doingthe search, the main words or the primary words were applied in allfields. The fields where they were applied included abstract,keywords and full text. The results that were obtained led to thecomprehensive literature that was captured in the study. While doingthe search, original articles, publications and literature reviewspublished from 1st January 2008 to August 20th, 2016 were considered.The publications were of different languages including English,French, German, and Italian all included.

Duringthe search process, there was also mixing things up. By mixing thingsup, the scope of search expanded. This search strategy was mainlyapplied on some selected databases using selected keywords. To ensurethat optimum search is achieved from the terms, I coordinated with afriend of mine to help in doing the search. We did independent,different, and parallel searches to ensure that articles are not leftout. Additionally, I also did backtracking to ensure that I getearlier sources. Also, I did forward-tracking using the sage toensure that central sources are captured. Further, I alsocross-referenced literature reviews to get the bibliographies. Tosupplement the search, I had to consult with experts to get opinionsand recommendations regarding the searched referenced lists. Throughthis process, I was able to identify the relevant studies for thetopic. More sources were identified using internal citations andreferences within the documents that were retrieved when carrying outthe first search.

Usingthe search criteria outlined, there were numerous materials that weregot. This necessitated that I limit the search. First, I began byselecting the peer-reviewed articles, preferably the Holidayjournals. When doing the search, including monographs was difficultas accessing many books were limited, and the quality was alsolimited given that they are less objectively assessed. Owing to themethod applied, the review automatically excluded the research thatwas currently underway and was not available within the mentioneddatabases or studies that were not yet published in English. Giventhat the review is about Club 18-30 Style Mediterranean Party TourismHolidays, it did not take into account searches of Tourism orHolidays alone.

Aftercarrying out the first extensive bit of the literature, 160 articleswere found, and they all focused on the main topic. The initialliterature was to be used for further review and analysis. Further,screening of different databases happened using the search criteriaoutlined to reduce the number of usable works or publications.

Inthe end, only 27 articles were used, and they included 11 reviews and16 original articles. While doing the search, there was a systematicmethod that was applied and included using the date of search, thedatabases used were also outlined, search terms were mentioned(Howard, Culley and Dekoninck, 2008).Further, the search also included details of search equations werealso highlighted. The number of results that were found was alsohighlighted, and the final number of documents used also noted.

Exercise2: Questionnaire

QUESTIONNAIRE

  1. What is your age? Kindly define in the age bracket (years)

18-25

26-35

36-44

45-54

55 years and above

  1. What is your gender

Male

Female

  1. How frequent do you visit the Club 18-30 Mediterranean Party Tourism Holiday?

Rarely

Frequent

Very frequent

Ina scale of 1-5 where 5 is strongly agree, Agree (4), neither agree ordisagree (3), Disagree (2), and 1 is strongly Disagree, kindlyprovide the feedback to the following queries

1

2

3

4

5

Is Club 18-30 Mediterranean Party Tourism Holiday easily accessible?

Are the prices at the Club 18-30 Mediterranean Party Tourism Holiday favorable?

Is the club 18-30 Mediterranean Party Tourism Holiday attractive externally?

Do the staff at Club 18-30 Mediterranean Party Tourism Holiday respond promptly to the enquiries

Ina scale of 1-5 where 5 is very satisfied, Satisfied (4), neithersatisfied or dissatisfied (3), Dissatisfied (2), and 1 is VeryDissatisfied, kindly provide the feedback to the following queries

1

2

3

4

5

How would you describe the level of your satisfaction with the speed of service at the club 18-30 Mediterranean Party Tourism Holiday

What is the level of satisfaction with the club 18-30 Mediterranean Party Tourism Holiday facilities?

While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

  1. In terms of appearance and tidiness, how would you describe the club 18-30 Mediterranean Party Tourism Holiday?

    1. Excellent

    1. Very Good

    1. Good

    1. Average

    1. Poor

  2. Would you recommend the club 18-30 Mediterranean Party Tourism Holiday to someone?

Yes

No

Exercise3: SPSS

Hypothesis

H0:The frequency with which a customer visits the club 18-30Mediterranean party Tourism Holiday is not associated with the levelof satisfaction a customer gets while visiting the club 18-30Mediterranean party Tourism Holiday.

H1:The frequency with which a customer visits the club 18-30Mediterranean party Tourism Holiday is not associated with the levelof satisfaction a customer gets while visiting the club 18-30Mediterranean party Tourism Holiday.

Analysis

DescriptiveStatistics

Table1

Age bracket of the respondent

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

18-25

9

25.7

25.7

25.7

26-35

4

11.4

11.4

37.1

36-44

9

25.7

25.7

62.9

45-54

8

22.9

22.9

85.7

55 years and above

5

14.3

14.3

100.0

Total

35

100.0

100.0

&nbsp

Figure 1:

Fromtable 1 and figure 1 above out of the 35 respondents 25.7% were inthe age bracket 18-25,11.4% of them were in the age bracket of26-35,25.7% were in the age bracket of 36-44,22.9% were in the agebracket of 45-54 and 14.3% were 55 years and above.

Table2:

Gender of the respondent

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Male

19

54.3

54.3

54.3

Female

16

45.7

45.7

100.0

Total

35

100.0

100.0

&nbsp

Figure 2:

Fromtable 2 and figure 2, out of the 35 respondents 54.3% were males and45.7% were females. The respondents were fairly balanced.

Table 3:

How frequent do you visit the Club 18-30 Mediterranean Party Tourism Holiday?

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Rarely

6

17.1

17.1

17.1

Frequently

15

42.9

42.9

60.0

Very frequently

14

40.0

40.0

100.0

Total

35

100.0

100.0

&nbsp

Figure 3:

Fromtable 3 and figure 3, it is evident that 17.1% of the respondentsvisit club 18-30 Mediterranean party Tourism Holiday rarely, 42.9% ofthe respondents visit club 18-30 Mediterranean party Tourism Holidayfrequently and 40% of the respondents visit club 18-30 Mediterraneanparty Tourism Holiday very frequently.

Table 4:

Club 18-30 Mediterranean Party Tourism Holiday easily accessible

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Disagree

1

2.9

2.9

2.9

Disagree

3

8.6

8.6

11.4

Neither agree nor disagree

13

37.1

37.1

48.6

Agree

12

34.3

34.3

82.9

Strongly agree

6

17.1

17.1

100.0

Total

35

100.0

100.0

&nbsp

Figure 4:

Outof the 35 respondents in regards to the accessibility of the club18-30 Mediterranean party Tourism Holiday, 2.9% strongly disagree,8.6% disagree, 37.1% neither agree or disagree, 34.3% agree and only17.1% do strongly agree.

Table 5:

The prices at the Club 18-30 Mediterranean Party Tourism Holiday favorable

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Strongly Disagree

1

2.9

2.9

2.9

Disagree

2

5.7

5.7

8.6

Neither agree nor disagree

11

31.4

31.4

40.0

Agree

10

28.6

28.6

68.6

Strongly agree

11

31.4

31.4

100.0

Total

35

100.0

100.0

&nbsp

Figure 5:

Inregards to the prices of club 18-30 Mediterranean party TourismHoliday, 2.9% of the respondents strongly disagree that the pricesare favourable, 5.7% Disagree, 31.4% neither agree nor disagree,28.6% Agree and 31.4% strongly agree that the prices are favorable

Table 6:

The club 18-30 Mediterranean Party Tourism Holiday attractive externally

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Disagree

1

2.9

2.9

2.9

Neither agree nor disagree

5

14.3

14.3

17.1

Agree

17

48.6

48.6

65.7

Strongly agree

12

34.3

34.3

100.0

Total

35

100.0

100.0

&nbsp

Figure 6:

Fromtable 6 and figure 6, it is evident that 2.9% of the respondentsdisagree that the club is attractive externally, 14.3% of therespondents disagree that the club is attractive externally, 48.6% ofthe respondents disagree that the club is attractive externally and34.3% of the respondents disagree that the club is attractiveexternally.

Table 7:

The staff at Club 18-30 Mediterranean Party Tourism Holiday respond promptly to the enquiries

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Disagree

1

2.9

2.9

2.9

Neither agree nor disagree

4

11.4

11.4

14.3

Agree

12

34.3

34.3

48.6

Strongly agree

18

51.4

51.4

100.0

Total

35

100.0

100.0

&nbsp

Figure 7:

Fromtable 7 and figure 7 its shown that 2.9% of the respondents Disagreethat the staff respond to enquiries promptly. On the other hand,11.4% of the respondents neither Agree nor Disagree that the staffrespond to enquiries promptly, 34.3% of the respondents agree thatthe staff respond to enquiries promptly and 51.4% of the respondentsStrongly agree that the staff respond to enquiries promptly.

Table 8:

How would you describe the level of your satisfaction with the speed of service at the club 18-30 Mediterranean Party Tourism Holiday

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Neither Dissatisfied nor Satisfied

7

20.0

20.0

20.0

Satisfied

16

45.7

45.7

65.7

Very Satisfied

12

34.3

34.3

100.0

Total

35

100.0

100.0

&nbsp

Figure 8:

Fromtable 8 and figure 8, it is evident that 20% of the respondents areneither satisfied nor dissatisfied with the speed of service, 45.7%are satisfied and 34.3% are very satisfied with the speed of service.

Table9:

What is the level of satisfaction with the club 18-30 Mediterranean Party Tourism Holiday facilities?

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Dissatisfied

1

2.9

2.9

2.9

Neither Dissatisfied nor Satisfied

5

14.3

14.3

17.1

Satisfied

10

28.6

28.6

45.7

Very Satisfied

19

54.3

54.3

100.0

Total

35

100.0

100.0

&nbsp

Figure 9:

Fromtable 9 and figure 9, 2.9% of the respondents were dissatisfied withthe facilities, 14.3% of the respondents were neither satisfied nordissatisfied with the facilities, 28.6% of the respondents weresatisfied with the facilities, and 54.3% of the respondents were verysatisfied with the facilities.

Table10:

While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Neither Dissatisfied nor Satisfied

10

28.6

28.6

28.6

Satisfied

14

40.0

40.0

68.6

Very Satisfied

11

31.4

31.4

100.0

Total

35

100.0

100.0

&nbsp

Figure 10:

Fromtable 10 and figure 10 its evident that 28.6% of the respondents wereneither dissatisfied nor satisfied during visiting,40% of therespondents were satisfied during visiting and 31.4% of therespondents were very satisfied during visiting.

Table11:

In terms of appearance and tidiness, how would you describe the club 18-30 Mediterranean Party Tourism Holiday?

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Excellent

10

28.6

28.6

28.6

Very Good

6

17.1

17.1

45.7

Good

13

37.1

37.1

82.9

Average

5

14.3

14.3

97.1

Poor

1

2.9

2.9

100.0

Total

35

100.0

100.0

&nbsp

Figure 11

Fromtable 11 and figure 11 in describing the appearance and tidiness ofclub 18-30 Mediterranean party Tourism Holiday, 28.6% said it isexcellent, 17.1% said is very good, 37.1% said it is just good,14.3% said it was average and only 2.9% said it was poor.

Table12:

Would you recommend the club 18-30 Mediterranean Party Tourism Holiday to someone?

&nbsp

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

Yes

30

85.7

85.7

85.7

No

5

14.3

14.3

100.0

Total

35

100.0

100.0

&nbsp

Figure 12:

Fromtable 12 and figure 12, 85.7% of the respondents said they wouldrecommend the club to someone while only 14.3% said they would not.

InferentialAnalysis

Table13:

While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction? * How frequent do you visit the Club 18-30 Mediterranean Party Tourism Holiday? Crosstabulation

&nbsp

How frequent do you visit the Club 18-30 Mediterranean Party Tourism Holiday?

Total

Rarely

Frequently

Very frequently

While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

Neither Dissatisfied nor Satisfied

Count

4

6

0

10

% within While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

40.0%

60.0%

0.0%

100.0%

Satisfied

Count

1

6

7

14

% within While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

7.1%

42.9%

50.0%

100.0%

Very Satisfied

Count

1

3

7

11

% within While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

9.1%

27.3%

63.6%

100.0%

Total

Count

6

15

14

35

% within While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

17.1%

42.9%

40.0%

100.0%

Fromtable 13 above we can see that 40% of the respondents who wereneither satisfied nor dissatisfied during the visiting do rarelyvisit the club 18-30 Mediterranean Party Tourism holiday and 60% ofthe respondents who were neither satisfied nor dissatisfied duringthe visiting do rarely visit the club 18-30 Mediterranean PartyTourism holiday.

Forthe respondents who were satisfied during visiting, 7.1% visited club18-30 Mediterranean Party Tourism holiday rarely, 42.9% visited club18-30 Mediterranean Party Tourism holiday frequently and 50% visitedclub 18-30 Mediterranean Party Tourism holiday very frequently.

Forthe respondents who were very satisfied during visiting, 9.1% visitedclub 18-30 Mediterranean Party Tourism holiday rarely, 27.3% visitedclub 18-30 Mediterranean Party Tourism holiday frequently and 63.6%visited club 18-30 Mediterranean Party Tourism holiday veryfrequently.

Table 14:

Chi-Square Tests

&nbsp

Value

df

Asymp. Sig. (2-sided)

Pearson Chi-Square

11.476

4

.022

Likelihood Ratio

14.709

4

.005

Linear-by-Linear Association

8.519

1

.004

N of Valid Cases

35

&nbsp

&nbsp

Fromtable 14 a chi square test was conducted to determine ifthefrequency with which a customer visits the club 18-30 Mediterraneanparty Tourism Holiday is associated with the level of satisfaction acustomer gets while visiting the club 18-30 Mediterranean partyTourism Holiday. Looking at the Pearson Chi-square the p-value is0.022 which is less than the significance level of 0.05(Novara et al., 2009).Therefore, the study reject the null hypothesis and conclude thatthe frequency with which a customer visits the club 18-30Mediterranean party Tourism Holiday is not associated with the levelof satisfaction a customer gets while visiting the club 18-30Mediterranean party Tourism Holiday.

Hencethis means that customers who were satisfied during the visit to theclub 18-30 Mediterranean party Tourism Holiday tend to visit the clubmore frequently compared with the customers who were not satisfiedduring the visiting. The club should therefore implement strategiesthat will make sure that as many customers are satisfied during theirvisit so that the can be able to increase the number of customers whovisit the club frequently.

Exercise4: Reflection Interviews

Whilecarrying out the interviews, the process entailed 35 interviewees.Out of this, 22 were males and 13 were females. Most of theindividuals I interviewed had visited club 18-30 Mediterranean partyTourism Holiday more than twice with 13 interviewees stating thatthey had visited the place 3 times. When carrying out theinterviews, I recorded it so that I could get the exact words fromthe research participants. However, transcribing everything was achallenge as the volume of interviews was large. When sampling theindividuals who were to take part in the study, I applied bothconvenience technique and snowball sampling. The study participantswho took part in the first interview mainly suggested that snowballsampling would work. They named other friends and colleagues whowanted to be part of the study. It was the first time that I learntthat snowball was critical in getting more participants especiallyafter I got the first contacts(Heckathorn, 2011).However, when picking my respondents, I was keen to take individualsfrom different backgrounds.

Nonetheless,getting the right participants for the study took some time as mostof the individuals had been on holiday and never wanted to take partin any query. Each of the interview process took nearly 20-30 minutesand every interview done was recorded. One thing that I liked is thatparticipants were cooperative and none of the participants wasstubborn when recording them. After doing the interview, I proceededto transcribe for content analysis. While doing this, I realized thattranscription helps in minimizing the memory limit and the processwas instrumental for me as I got to have full knowledge of issuesthat were mentioned by the respondents. I also learnt about theemerging themes when I decided to transcribe the interview. Afterdoing the first two interviews, I made several changes. Some of thechanges that I made involved asking questions that were direct. Ialso decided to probe more questions while doing the other interviewsto help get a full picture and comprehension of the matters at hand.

InterviewSchedules

  1. What is your age? Kindly define in the age bracket (years)

  2. What is your gender

  3. How frequent do you visit the Club 18-30 Mediterranean Party Tourism Holiday?

  4. Is Club 18-30 Mediterranean Party Tourism Holiday easily accessible?

  5. Are the prices at the Club 18-30 Mediterranean Party Tourism Holiday favorable?

  6. Is the club 18-30 Mediterranean Party Tourism Holiday attractive externally?

  7. Do the staff at Club 18-30 Mediterranean Party Tourism Holiday respond promptly to the enquiries

  8. How would you describe the level of your satisfaction with the speed of service at the club 18-30 Mediterranean Party Tourism Holiday

  9. What is the level of satisfaction with the club 18-30 Mediterranean Party Tourism Holiday facilities?

  10. While visiting the club 18-30 Mediterranean Party Tourism Holiday today, what was your level of satisfaction?

  11. In terms of appearance and tidiness, how would you describe the club 18-30 Mediterranean Party Tourism Holiday?

  12. Would you recommend the club 18-30 Mediterranean Party Tourism Holiday to someone?

Bibliography

Heckathorn,D.D., 2011. Comment: snowball versus respondent‐drivensampling.&nbspSociologicalmethodology,&nbsp41(1),pp.355-366.

Howard,T.J., Culley, S.J. and Dekoninck, E., 2008. Describing the creativedesign process by the integration of engineering design and cognitivepsychology literature.&nbspDesignstudies,&nbsp29(2),pp.160-180.

Kitchenham,B., Brereton, O.P., Budgen, D., Turner, M., Bailey, J. and Linkman,S., 2009. Systematic literature reviews in software engineering–asystematic literature review.&nbspInformationand software technology,&nbsp51(1),pp.7-15.

Novara,G., De Marco, V., Aragona, M., Boscolo-Berto, R., Cavalleri, S.,Artibani, W. and Ficarra, V., 2009. Complications and mortality afterradical cystectomy for bladder transitional cell cancer.&nbspTheJournal of urology,182(3),pp.914-921.

VomBrocke, J., Simons, A., Niehaves, B., Riemer, K., Plattfaut, R. andCleven, A., 2009, June. Reconstructing the giant: On the importanceof rigour in documenting the literature search process. In&nbspECIS&nbsp(Vol.9, pp. 2206-2217).

White,H.D., 2009. Scientific communication and literature retrieval.&nbspThehandbook of research synthesis and meta-analysis,&nbsp2,pp.51-71.

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