COMMUNITY HEALTH NEEDS ASSESSMENT
Stakeholders are the individuals or groups of individuals who haveinterest and play various roles in order for an organization to carryout its functions. They are essential to the operations of thehealthcare firm, and the organization cannot exist without them. Thestakeholders in the case study include the Plum Health, TownshipCommunity Action Inc., County Department of Health, CatholicInterfaith Committee, Cooperative on Food Bank Assistance Member, andSt. Mary Medical Center. In this case study, the target population isthe Hispanic community of the rural Midwestern County. The countyhas a population of 100,000 people. 18% of the population consists ofthe Hispanics. The Hispanics have limited access to health servicesand are vulnerable. There is the likelihood that most of theresidents lack health insurance. The members of the committee giventhe responsibility of assessing the needs of the Hispanic populationinclude John Davis, Kendra Boudreau, Felix Stevens, Luke Townsend,Ida Bonin and Molly Greer. The members represent the stakeholdersmentioned above respectively.
The targetpopulation faces various barriers to the acquisition of healthcareservices. Shortage of primary care services is evidenced by the needfor immunization and health education. The number of healthcarefacilities is limited in rural Midwestern County. Therefore, theacquisition of healthcare services is relatively low. There areeconomic and insurance barriers. The majority of the Hispanics arelow-income earners. As a result, most of them struggle to pay fordoctor visits, medicine, and other medical bills. The undocumentedmigrants don’t have health insurance and thus limiting their accessto healthcare services (Vitale M. & Bailey C. 2012). There areorganizational barriers that make the Hispanics not accommodated bythe healthcare system in rural Midwestern County. The currenthealthcare system does not meet the constraints and preferences ofthe Hispanics. Language barrier is a factor that hampers effectivecommunication with health professionals who in most cases cannotcommunicate in Spanish (Loue, S., & Sajatovic, M. 2012).Socio-cultural barriers also hinder effective service delivery.
The Hispanicpopulation is rapidly growing and is mainly composed of youngindividuals. The majority (43%) are bilingual, semi-acculturated.American-born Hispanics (acculturated) mainly speak English whilerecent Hispanic migrants are non-acculturated. Felipe K. & BettyA. (2011) suggests that integrated marketing is effective fornon-acculturated and semi-acculturated Hispanics since it is based onone-on-one customization. Direct marketing will be effective for therecent Hispanic migrants while television and radio advertisement canbe used for the acculturated segment.
The objective of the health needs assessment is to enhance the healthstatus of a community and address various gaps. It is important inidentifying the specific needs of a given populations so as toprovide suitable healthcare services. The assessment serves in theallocation of scarce resources and development of the preventive,curative and rehabilitative interventions. The inclusion of variouscommunity groups during the assessment exercise is important so thatvarious perspectives can be taken into consideration in developingsuitable interventions. The inclusion of representatives of theHispanic community is important since they will give first-handinformation and help in developing a solution that will best suittheir community (Gilmore, G. D., 2012). They are the ones who havethe best experience with the challenges they face in accessing theirhealthcare services. Their inclusion in the assessment makes them tofeel valued. Therefore, they are likely to respond positively to theproposed interventions.
Felipe K. & Betty A. (2011), Hispanic Marketing, Routledge
Gilmore, G. D. (2012). Needs and capacity assessmentstrategies for health education and health promotion. Burlington,MA: Jones & Bartlett Learning.
Loue, S., & Sajatovic, M. (2012). Encyclopedia ofimmigrant health. New York: Springer.
Vitale M. & Bailey C. (2012), Assessing Barriers To Health CareServices For Hispanic Residents In Rural Georgia, Journal of RuralSocial Sciences, 27(3), pp. 17– 45.