California Telehealth Network

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CaliforniaTelehealth Network

CaliforniaTelehealth Network

The ability of a given organization to successfully achieve the goalsit has set for a defined duration of time depends on the overallstrategies that have been put place. However, firms need tounderstand both the internal and external environment that they areoperating from and use the same in developing the individualstrategies (Ravanavar &amp Charantimath, 2012). Factors such asthe strength of the organization, opportunities, threats, andweaknesses provide a framework for the development of appropriatestrategies to help realize goals that are in place (Shagholi et al.,2010). The is an organization thatprimarily focuses on linking healthcare professionals, clinics, thecommunity and stakeholders in the health sector. The organizationemploys technology to facilitate access to health care amongpatients.

TOWS Matrix and Portfolio Analysis

In conducting TOWS matrix analysis, the current externalopportunities and threats would be assessed and the same linked withthe internal weaknesses and strengths of the organization.Considering the nature of the environment, the California TelehealthNetwork operates in, opportunities and threats the company is likelyto encounter would be linked with the corresponding internalstrengths and weaknesses of the firm.

External Opportunities

  1. Growing need for people to access healthcare information in an easier and quick manner.

  2. Increased need by health professionals to exchange information on pertinent health issues.

  3. Technological advancements are making transmission of health care information from one point to another easier.

  4. Increased level of coordination among stakeholders in the healthcare sector to provide easy access to Telehealth and telemedicine.

External Threats

  1. Lack of broadband among the rural communities denies them access to information.

  2. Inadequate infrastructural development where mostly the rural communities do not have access to equipment that can facilitate such functions a video conferencing.

  3. Administrative challenges in the countryside.

  4. An inadequate number of health professionals to meet individual needs of all the customers.

InternalStrengths of

  1. Access to technological tools to facilitate the acquisition of goals that have been set.

  2. Skilled staff


1. Inadequatefunds to promote competition with the rest of the firms.

MethodologiesAppropriate for the Organization

The environment in which operates isone that primarily relies on the use of available technologies.Particularly, the need to ensure that stakeholders in the healthsector have reliable access to information depends on availabletechnologies. can adopt various methodsto see to it that they achieve the best results out of theiroperations as much as possible. For example, the organization cansource out the most recent technologies and incorporate them inensuring that it facilitates its business activities (Marinagi,Trivellas, &amp Sakas, 2014). Through the same, it would bepossible for the firm to ensure sustainability in the manner in whichthey execute their operations (Jones, Suoranta, &amp Rowley,2013). Further, it is essential that the organization consults withthe experts in the field to see to it that they keep abreast with themost recent methodologies when it comes to execution of businessactivities. Through the same, it would be possible for the firm torealize the goals that they have put in place.


Adoption of appropriate technologies is a crucial factor when itcomes to the endowing the organization with the ability to realizeobjectives that have been put in place. Research findings acknowledgethe need to ensure that firms embrace innovativeness in executingbusiness activities while at the same time focusing on thecompetitor`s weaknesses to gain a competitive advantage (Jüttner,Christopher, &amp Godsell, 2010). Particularly, it is essentialthat the firm mobilizes the entire team of employees and encouragethem to work toward attaining particular goals. Considering that itis an organization capitalizing on the use of technology, it could beessential to embrace inputs from different employees and use the sameas a strategy to improve operations (Ravanavar &amp Charantimath,2012).

Operationaland Financial Components in Strategic Planning

The effectiveness of operations in the organization is essential inenabling the organization to achieve the goals that have been set.Particularly, it is vital that there is a smooth coordination in themanner in which activities are conducted in the organization. Amanagement approach that relies on inputs of employees in theorganization to run the day to day operations has an advantage(Sonnentag &amp Volmer, 2009). A strategy that embraces teamworkis essential since cooperation is critical in enabling theorganization to attain goals that have been enacted (Jones et al.,2013). Particularly, it should be a management plan to communicateon the day to day operations of the organization. The financialcomponent in an organization is of significance since it dictates theoverall liquidity of the firm. shouldembrace transparency in how they conduct their activities. It wouldguarantee that funds are used for the right purpose.

Findingsfrom Current Environmental Analysis

conducts operations in a competitiveenvironment. With the advent of internet technologies, differentfirms have come up that have the ability to disseminate informationon regarding healthcare. Because of the same, it is essential thatthe company adopts a strategy that puts it at the edge over otherservice providers. However, the increase in technologicaladvancements resulting in competition from other businesses should betaken by the organization as an opportunity to improve theiroperations (Morgan, 2012). The company can earnest the most recenttechnologies to facilitate the overall supply of information to thepotential clients (Tseng, Wang, Ku, &amp Sun, 2009). Stakeholdersin the healthcare sector demand that there is reliability in theoverall process of access to information. California TelehealthNetwork can take advantage of challenges in the business environmentto improve their operations.

StrategicPlan with Core Assumptions

The ability to achieve from the strategic plan depends onconsideration of the organization`s strengths, weaknesses andbehavioral dynamics that affect operations. The strategy that entailsembracing teamwork and capitalizing on the recent technologies whilegaining a competitive advantage over other firms should consider thestrengths, weaknesses, and opportunities that exist. It is essentialthat the company identifies the aspects that they are best and alignthe same with the identified strategies to achieve the goals thathave been set (Jüttner et al., 2010). Through the same, it wouldbe possible for the firm to succeed in its business activities.

MatrixOrganization Structure

The adoption of matrix organization is critical enabling the companyto realize the objectives that have been put in place. It has theadvantage of utilizing the highly qualified staff and technologies tofacilitate operational activities in the firm (Davidovitch, Parush,&amp Shtub, 2010). that usestechnology to disseminate information to potential clients. Becauseof the same, it would be essential to embrace a structure that isappropriate in meeting their needs while at the same time satisfyingthe customers. The available staff dedicates their time towardattaining organizational goals.

Descriptionof Proposed Strategies

The product domain focuses on all aspects of the product and itslifecycle. It identifies the need to differentiate the product andmake it the best choice for customers. should adopt the same strategy.


should locate the most appropriatemarket domain to enable customers to identify their products withease. It can capitalize on factors such as advertising agencies.

The level of investment must be commensurate with the prevailingcompetition. should ensure that itengages in investment aimed at gaining a competitive advantage overits competitors.

Other means of attaining competitive advantage can be throughappropriate positioning of their products. Through the same, it wouldbe possible for the firm to realize its strategic goals.

Further, the organization must maneuver in such a way that it is ableto position their products effectively in the market. It is anopportunity to differentiate the organization’s services from thatoffered by other firms.

Finally, mobilization of the distinct competencies is essential inensuring that the organization gets many clients vouching for itsproducts. It can capitalize on its assets to achieve competitivenessagainst its competitors.


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