BANNER HEALTH CASE STUDY 6
Banner Healthcare is a network of health institutions that deals inhospital care, outpatient surgery, lab services, hospice, andspecialized care (Banner Health, 2016). As at 2016, Banner Healthcarewas the second biggest employer in the USA, second only to Woolworth.In Arizona alone, the non-profit organization employs about 37,000people (Banner Health, 2016). The network was established in 1999through a merger between Samaritan Health System in Arizona andLutheran health systems based in North Dakota. Over the years, thenon-profit has grown to acquire assets worth $64 Billion. In the justconcluded financial year, Banner Healthcare’s revenue was $4Billion (Banner Health, 2016). Currently, the network is building acancer center at the University of Texas in order to carter for thegrowing demand of Cancer treatment services.
Strategies for serving all citizens for the next ten years
The network has partnered with the University of Texas MD AndersonCancer Center. The center does not only deal in managing cancerousconditions, but also conducts deep-cutting research on the dynamicsof the condition. Being among the three government-accredited cancercenters in the country, the aforementioned institution is a majorforce in the fight against cancer. Through engaging in research, thenetwork is willing to find ways to manage cancer better in order toprovide efficient care for patients over the next ten years.Currently, the means of managing cancer are not efficient and theycost an arm and a leg. The research in cancer is a vision that thenetwork holds dear because it is alignment with its goal of providingefficient healthcare to the citizens of the USA.
Banner Healthcare has also built its own cancer center in GilbertArizona in order to meet the growing demand for cancer treatment. The$90 Billion unit aims at providing quality care for the ever-growingnumber of cancer patients in the country. If the current trend ofcancer cases continues, then the number of cancer patients willsurpass that of cancer facilities in the next ten years. BannerHealthcare has opted to be part of the solution rather thancontributing to the problem by building the cancer Center in Gilbert,Arizona. With a cancer center within the network, patients will payless unlike when they are referred by Banner’s doctors to otherfacilities outside the network that offer specialized care.
In 2009, hackers invaded the network’s database and compromised thepersonal information of patients (Innes, 2009). The hackers stole thebirth dates, physical addresses, and social security numbers of somepatients in the network’s database. Banner Healthcare did the rightthing by sending mail to the affected clients informing of them ofthe breach on their personal data. Since then, the network has donemore in improving the security of the information of patients in itscustody. In this age of cyber terrorism, security of personalinformation pertaining to patients is one of the major needs of USAcitizens. The step by Banner to accept liability and upgrade itsfirewall is welcome in that it will take care of the securityconcerns that some American citizens have regarding their personalinformation that is in the hands of third parties.
Banner is a growing network that seeks to satisfy all the patientneeds under one organization. Thus far, the network has strived toinclude as many services on its menu as possible. Among the mostrecent additions to the types of facilities that are within thenetwork are primary care physician clinics.
As of 2016, there are two such clinics within the network in Arizonaalone. When such clinics were nit in the network, patients who neededthem were often referred to other providers outside the network. TheMove was not only tedious, but also led to loss of profits for thenetwork. The network also plans to have its presence in many morestates. Currently, the bulk of its presence is in Arizona. However,with its growing popularity, more people are seeking the services ofBanner Healthcare. It would therefore be in order if the networkspreads its wing to cover more people in different states.
Strategic plan for Nursing Staff
Banner Healthcare understands that the nursing staff is the backboneof any health organization. It is for this reason that the networkplans to providing a fulfilling working environment for its nurses.One way its plans to provide job satisfaction for nurses are throughgiving them a wide range of career growth opportunities (BannerHealth, 2016). Quite often, nurses are a disgruntled lot because theyrarely advance in their career. The best that a nurse can climb to inmost instances is the position of a lead nurse. Some nurses end upchanging careers after they get frustrated for job stagnation. Thestagnation is when they remain employed at the same position for along time their career life.
The network also plans to offer training services for its nurses inorder to update them with the current practices in the field. Justlike many other fields, nursing is a dynamic industry. It isimportant for organizations to train their nurses on emerging issuesin order to make them more competent. In addition, learning makes anindividual to be more interested in the field they are pursuing.
Strategic plan for resource management
Banner Health intends to cut down on its supply chain through threekey steps- utilization improvement, physician preference contracting,and supply expense management (Letourneau, 2015). In mattersutilization improvement, the network hopes to increase the number ofpatients utilizing its facilities per unit time. As it stands,sometimes facilities, especially those serving rare conditions,remain unutilized because there are no patients to use them. Thenetwork has made the plan to do intensive publicity programs toattract more clients in order to maximize the utilization ofresources. In supply expense management, the network is paying moreattention to contracting cheaper and reliable suppliers. Forinstance, instead of going for brand names, the network now buysgeneric drugs, which are cheaper with a relatively similar efficacy.
Strategic plan for patient Satisfaction
Among the major strategies to improve patient satisfaction is toincrease the number of services under the network. Among the mostrecent additions are primary care physician clinics. The cancercenter in Gilbert, Arizona has also saved patients from wasting manyresources in their bid to get cancer services from centers that areoutside the network. The network also seeks to improve the efficiencywith which it links patients to their respective doctors. Accordingto the plan, a patient should not last more than ten minutes on thephone before he or she is appointed the best specialist to deal withthe situation.
Banner Health. (2016). For Nurses menu. Retrieved from<https://www.bannerhealth.com/health-professionals/for-nurses>accessed August 16, 2016.
Banner Health. (2016). Banner Health history. Retrieved from<https://www.bannerhealth.com/about/history> accessed August16, 2016.
Innes, S. (2009). Banner Health notifying 3.7 million people ofcyber attack. Tucson.com Retrieved from <http://tucson.com/news/local/banner-health-notifying-million-people-of-cyber-attack/article_81861b1e-59b9-11e6-87fe-b3263dd6bd7d.html>accessed August 16, 2016.
Letourneau, R., (2015). Banner Health cuts $41.5M from the supplychain. Health Care finance news. Retrieved from<http://www.healthcarefinancenews.com/news/banner-health-cuts-415m-supply-chain>accessed August 16, 2016.